Taiwan Tourism has returned to India with a big bang by organizing its first road show after COVID at Le Meridien, New Delhi. The event which had attracted more than 110 travel agents and over 12 distinguished travel trade media representatives was a major step towards reorientation of the Indian travellers in Taiwan.

This initiative comes at a time when the global tourism is recovering strongly and everybody is eager to find new destinations. Taiwan Tourism used the roadshow as an opportunity to highlight tha the country offers, from the horribly busy urban locations and night markets to the calm and picturesque sceneries and old temples. Scenes of hotels, tour operators, attractions, etc. , of Taiwan tourism industry were showcased and most of them were inviting Indian tourists with special experiences.

It highlighted the message that Taiwan is indeed now open to receive foreigners that intend to travel with them for tourism purposes with stricter standard precaution measures plus experience designs in fit for post Covid-19 tourist taste.

Namely, it was equally important to present new and less familiar regions of Taiwan, excluding Taipei and Kaohsiung. People were given a glimpse of what Sun Moon Lake has to offer to tourists, how Tainan has cultural significance and what Taroko National Park has in store for those who love outdoors. This strategy is to prevent overcrowding in certain areas of the island and at the same time give visitors a better feel of the best of Taiwan.

This event was also a great platform for Taiwan Tourism to introduce its latest marketing slogan, the ‘Time for Taiwan’ which focuses on the flexibility of Taiwan’s experience envelope. This contributes to proving that Taiwan is a perfect destination for a multi-format trip as even in smaller time intervals the environment changes from typical Asian city to mountains or sea.

It also focused on the general information on travelling to Taiwan including the discussions on visa, flight and accommodation. The officers from China Airlines and EVA Air addressed the issue of continuously rising flight options between major cities of India and Taipei which show constant rise in the travel demand between the two nations.

The travel agents targeted during the roadshow showed interest in the opportunities that the tour packaging opportunity presents in popularizing taiwan to their clients. Some pointed to the growing outbound tourism trend among the Indians with focus in East Asia apart from the usual preferred destinations. As such a destination that is a secular combination of both new-age and old-world charm, Taiwan with its reputation for good food and shopping seems to be a lucrative proposition for first timers as well as repeat tourists from India.

As a part of its market share penetration plan, the Taiwan Tourism has said that it has planned to conduct more familiarization trips for Indian travel agents and media over the next few months. These trips will give the participants a first-hand feel of the tourism facilities in Taiwan and this will make them better placed to market the destination to the prospective tourists.

New Delhi roadshow is only the initial step of recommencement of Taiwan Tourism in the Indian market. Such events are planned in other largest Indian cities including Mumbai, Bangalore and Kolkata within the framework of informative activities to attract the attention of Indian people to Taiwan as a touring destination.

These road shows therefore have a significant role to the tourism industry especially as international tourism slowly recovers and adapts from the impact of the COVID-19 pandemic. This proactive strategy of Taiwan in re-connecting with the Indian travel trade shows Taiwan’s earnest endeavor to re-gain and develop market in one of the worlds largest and fastest growing outbound travel markets.