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Specialists gathered their resources to discuss developing the Egyptian tourism industry Specialists gathered their resources to discuss developing the Egyptian tourism industry

TUI and GIZ Aim to Maximise Egypt’s Tourism Potential

Specialists from both TUI and German Gesellschaft für Internationale Zusammenarbeit's (GIZ) met local stakeholders at Egypt’s TUI Magic Life Resort, between February 05 – 08, to develop a sustainable business-driven strategy.

The event aimed to create better opportunities for young people within the country’s thriving tourism industry. TUI revealed that it believes, with the right approach, challenges can be met to maximise the industry’s full potential. The Lab of Tomorrow, an initiative by GIZ to solve problems through a cooperative approach, was also discussed during the event.

Other possible solutions discussed, include enhancing Egypt’s dual educational system, more practical educational and exchange programmes, targeted training, as well as various collaborative strategies between the public and private sectors.