CACIAAS is an intermediary facilitator for business exchange interventions, with the goal to promote a better business environment across all sectors in Angola and South Africa.
In addition to the MoU, Wesgro will seek to forge a relationship with the Private Investment and Export Promotion Agency (AIPEX); an organisation appointed by the Angolan Government to accelerate and facilitate the execution of private investment into the country, as well as the Ministry of Trade, who are involved in projects to support the economic diversification of Angola, and the Ministry of Tourism.
Angola remains a key trading partner of the Western Cape, and has been earmarked as a priority market for wine promotion.
In a bid to further promote Western Cape wine as well as the province as a preferred tourist destination, Harris launched the Life Taste’s Better in Cape Town campaign.
The campaign was conceptualised following an increase in the demand for South African wine reflected in the market, with statistics revealing an increase of more than 27 percent from 2012 to 2017. Through the promotion of premium South African wines, the agency will look to entice Angolans to visit the destination and the numerous regions where the wines are produced, to experience first-hand the province’s wine tourism offering.