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WTM Africa WTM Africa

Africa Travel Week to Drive Diversity and Inclusion Initiatives for 2021

With WTM Africa set to run as a live/hybrid event at the CTICC in Cape Town from April 07-09, 2021, the team at Africa Travel Week (ATW) has pledged to continue driving Inclusion and Diversity (D&I) efforts in the build up to the show.

The tourism landscape is going to look very different next year and we want to do what we can to make it better, and to be better as a company,” Said Megan Oberholzer, portfolio director – travel tourism & sports, Reed Exhibitions South Africa.

Since the launch of WTM Africa, ATW’s flagship travel trade show, the organisation has laid out specific goals in creating a foundation for their D&I work throughout their suite of live shows. But with the postponement of this year, they saw an opportunity to apply the resources available to the ATW team through Reed Exhibitions to advance diversity within the various segments of the organisation.

“This included a consultation with Ron Walden, Reed’s first global executive sponsor for race, who, in his current role, provides additional leadership on race and ethnicity and setting targets for ethnic minority representation,” Oberholzer explained.

“Using all of his experience and advocacy, Ron has provided additional leadership on race and ethnicity when it comes to decisions regarding recruitment, content, confirming speakers for webinars and other initiatives we embark on.”

She further explains that ATW has also built a strong relationship with their partner associations that have been integral to their efforts, such as the SEEZA SMME Tourism Network and the Africa Tourism Association (ATA) headed by Nadedi Khabo, CEO, a corporate strategy leader with over 20 years of experience.

“Khabo has been a key player in helping to sourcing diverse thought leaders to participate in our digital events this year. We are so grateful for her guidance and support, especially with the launch of our first series of webinars this year that touched on the international diaspora and Pan-African traveller.” Governed by and compliant with Black Economic Empowerment (BEE) policy, Reed Exhibitions hiring choices align with the larger aim of transformation.