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Zimbabwe is known for its dramatic landscape and diverse wildlife, much of it within parks, reserves and safari areas Zimbabwe is known for its dramatic landscape and diverse wildlife, much of it within parks, reserves and safari areas

Zimbabwe to Focus on Asia and Middle East for Tourism

Prisca Mupfumira, minister, tourism and hospitality industry, Zimbabwe, said that the country is planning on intensify tourism marketing efforts in Asia and the Middle East.

Mupfumira revealed that Zimbabwe has placed a lot of emphasis on European markets, and will now begin to diversify its efforts. “We will be going on an Arabian tour to market Zimbabwe, and later to India as well,” expanded Mupfumira.

The minister also touched on the importance of the Chinese market. On her recent trip to China with Emmerson Mnangagwa, president, Zimbabwe, Mupfumira, they were able to cultivate positive relationships in both the public and private sectors. “I have never seen such a big delegation of Zimbabwean businessmen meeting with Chinese businessmen,” enthused, Mupfumira.

Lastly, Mupfumira said government and industry stakeholders were working tirelessly to improve the country’s tourism products. A key aspect of this work is improving air access to major tourist destinations. This comes off the back of the 2016 refurbishment of Victoria Falls International Airport, which has already facilitated an influx of visitors into that area.