According to consulting firm, Global Enterprises, heritage tourism or cultural tourism sites are recognised as a form of special interest tourism, where culture forms the basis of either attracting tourists or motivating people to travel.
Godfrey Koti, head, corporate affairs, ZTA, said they had already identified five places of interest, all of which are in rural areas and will be promoted under the heritage tourism package.
ZTA has planned to make these areas selling points in the Brand Zimbabwe campaign. Earmarked sites include Old Bulawayo, Pupu Shangani in Matabeleland North, Tangwena Village in Manicaland, Masivngo’s Trabablas trail and the Chinhoyi battle site.
“There are many sites and we are going to promote them. There is no way we can ignore the value of tourism to local communities. We are planning to work with publicity associations, teachers and culture experts in all areas known to have a historic site,” concluded Koti.