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Pricing is a dynamic tool that can make or break a value chain, according to Tourism Update Pricing is a dynamic tool that can make or break a value chain, according to Tourism Update

Tourism Update Reveals Study on Pricing Make or Break

According to Tourism Update, pricing is a powerful influence in tourism, not just from an affordability perspective, but also when considering value for money, venue/destination attractiveness, parity along the service provider value chain, and working competitively and sustainably within the fluid market dynamics.

“First arrivals for 2018 are down; nobody’s book is looking particularly bullish for the rest of this year,” revealed Monika Iuel, CEO, Private Safaris Southern Africa, who was moderating a panel discussion on pricing at the annual 2018 Satsa conference.

The tourism industry is turning the spotlight on to pricing as the cause – and the solution.

A need for more transparency and greater synchronicity throughout the value chain was also noted by the panellists, with a pricing strategy that priced to the end customer as opposed to each link pricing to its highest profitability.