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A new tourism marketing initiative has been launched in Tanzania A new tourism marketing initiative has been launched in Tanzania

New Tourism Marketing Initiative Launched in Tanzania

Tanzania’s government announced a new initiative, Tanzania Unforgettable, which aims to grow tourism in the country.

Hamisi Kigwangalla, minister, natural resources and tourism, told stakeholders that the project would be launched in Dodoma. Kigwangalla said through the new initiative, his office had organised countrywide weekly and monthly concerts featuring local musicians, in an effort to promote the area’s culture.

He further revealed that his department intended to appoint more tourism ambassadors around the country to highlight the newly established and planned attractions. “Tanzania has huge tourist potential. Its tourist attractions can earn the country foreign currency; doubling efforts is crucial to promote tourism in efforts to attract both domestic and foreign visitors,” revealed Kigwangalla.