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Following a review of its growth strategy, which aims to attract five million additional tourists within the next five years, South African Tourism (SAT) has built a platform to offer marketing collateral to stakeholders, in form of SAT Digital Asset Library (SATDAL).

The website features information about the country as well as images, footage and other digital files which can be edited by partners for co-branding purposes.

"[SATDAL] is where all the assets pertaining to our brand will be housed in order to enable us to provide stakeholder engagement tools and collateral that can be used at various points in the traveller decision-making journey," announced Sisa Ntshona, CEO, SAT.