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Audra Arul Audra Arul

CROSSROADS Maldives Appoints Audra Arul

CROSSROADS Maldives, one of the country’s largest integrated leisure and lifestyle destination developed and operated by S Hotels and Resorts, has announced the appointment of Audra Arul as cluster director of sales and marketing for the complex.

Her responsibilities encompass its two newly opened hotels: SAii Lagoon Maldives, a Curio Collection by Hilton, and Hard Rock Hotel Maldives.

Audra Arul comes to CROSSROADS Maldives to continue a successful career which has focused on hotel sales and marketing with internationally recognised hospitality companies such as Accor, Marriott, Hyatt, and most recently, with Banyan Tree Hotels and Resorts.

In her new role, Arul will be responsible for the overall commercial objectives of CROSSROADS Maldives and the two resorts, including achieving goals in revenue generation, yield management and brand engagement.