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The first Vīb opened in Antalya, Turkey in January 2017 and the first US location opened August 11 this year in Springfield, Missouri The first Vīb opened in Antalya, Turkey in January 2017 and the first US location opened August 11 this year in Springfield, Missouri

Best Western Hotels & Resorts Looks at Vīb

On the heels of its first US opening in Springfield, Missouri, Best Western’s upscale urban-hip hotel brand - Vīb - is on the move, with a robust pipeline of upcoming hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando, Calgary and soon, Bangkok.

As part of the Today’s Best Western campaign and the Behind the Brands series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.

“Vīb is a modern and upbeat brand that is a timely addition to Best Western’s growing, dynamic portfolio,” said Ron Pohl, chief operations officer, Best Western Hotels & Resorts.

“By offering today’s travellers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today’s Best Western.”