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Vib breaks ground in Denver Vib breaks ground in Denver

Vib Breaks Ground in Denver

Best Western Hotels & Resorts (BWHR) celebrated the upcoming arrival of its urban, upscale boutique brand, Vîb, with a groundbreaking ceremony in Denver.

Vîb currently boasts 16 properties in the US pipeline, and Vîb Denver will be joining locations in Springfield, Missouri; Bangkok, Thailand and Antalya, Turkey.

Located at 3560 Brighton Boulevard, the 140-room Vîb Denver will be an optimal spot for travellers looking to explore the newly industrialized area.

Nicknamed ‘RiNo,’ the trendy River North Art District has seen tremendous growth in recent years as technology and start-up companies continually move into the area.

“We are excited to bring our distinctive Vîb brand to Denver and join the thriving River North Art District community, where creativity and ingenuity are celebrated around every corner,” said Ron Pohl, senior vice president, BWHR. “We are confident that Vîb will be a great fit in this incredible area.”