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W Toronto W Toronto

W Hotels Brand to Debut in Toronto

Marriott International has signed an agreement with Larco to bring W Hotels’ bold design, signature Whatever/Whenever service and innovative programming to Toronto for the first time.

The nine-story, 255-room property located at 90 Bloor Street East in Toronto’s fashionable Yorkville neighbourhood, will be surrounded by high-end boutiques, galleries and design studios as well as chic cafes, polished bars and fine-dining restaurants.

The USD40 million design transformation, which began in July, will reimagine the property’s guest rooms, restaurants and amenities. The property is expected to open as W Toronto in Summer 2020.

"We are applying a unique, vibrant sensibility to the upcoming W Toronto, one that has not been seen before in Toronto,” said Paul Cahill, area vice president, Eastern Canada, Marriott International. “The exciting evolution of this property into Toronto’s first W hotel is consistent with the ongoing evolution of this Toronto neighbourhood whose vibrancy, sophistication, and density continues to grow. This is a strategic location for the brand, and we foresee it welcoming international business and leisure travellers, but also becoming a destination for urban thrill-seekers.”