Following Marriott International’s announcement in 2018 of its plans to refresh the iconic brand for today’s travellers, the completion of the renovations at these hotels is an important milestone in the brand’s reinvention journey. There is now momentum building for the transformation, with over 40 hotels around the world expected to reflect the new brand vision by the end of 2022.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” said Amanda Nichols, senior director and global brand leader, Sheraton Hotels. “Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We are proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton.”
Drawing on its roots as a community hub for locals and guests at flagship locations globally, the new approach for Sheraton creates an intuitive and holistic experience with places to connect, be productive and feel part of something. The layered design approach, balancing a sense of timelessness with a fresh and modern feel, aims to create an environment where guests feel comfortable and at ease, whether working, meeting or relaxing.