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Travellers are increasingly buying travel on their mobile devices Travellers are increasingly buying travel on their mobile devices

Sabre Personalising Recommendations with OTA Tools

Advances in technology have encouraged more travellers to shop while on the go – browsing and buying travel experiences on their mobile devices, according to Sabre’s latest study.

Research showed that consumers are prepared to pay up to 25 percent more for an improved travel experience that meets their specific needs.  Sabre is focusing on enhancing online travel agency (OTA) tools by encouraging more personalised recommendations. OTAs can’t wait for customers to come to them and this is why fare alert tools like Sabre’s FareNabber are helpful as they alert customers when their ideal option becomes available.

Sabre’s research concluded that as the travel industry continues to evolve, the key to driving revenue is knowing what customers want and when they want it, so they can create those perfect travel experiences.