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The Panel held a two-day kick-off meeting to identify new educational content The Panel held a two-day kick-off meeting to identify new educational content

GBTA Launches Blue Ribbon Education Panel

The Global Business Travel Association (GBTA) announced the launch of a Blue Ribbon Education Panel to evaluate and enhance GBTA’s educational offerings.

A panel of industry leaders has been organised to determine the relevance of education content, identify educational opportunities and optimise delivery channels with a focus on enhancing the personalised education experience for travel industry professionals.

“As the rapid pace of change in our industry continues to accelerate, it is imperative that GBTA constantly evolve its educational programming to meet the changing needs of our members and prepare them for the future of travel management,” said Christle Johnson, president , GBTA.

According to Jennifer Steinke, chair, Blue Ribbon Education Panel, the goal of the panel is to make sure GBTA’s educational programming takes into account the needs of all members, regardless of industry tenure, position or membership type, and to genuinely create a career pathway designed by and for each individual member.