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The two companies asked travel business owners and operators in the US and around the globe about the key industry trends they witness The two companies asked travel business owners and operators in the US and around the globe about the key industry trends they witness

TripAdvisor Reveals Study on Online Marketing

TripAdvisor announced the results of this year’s Hospitality Sector Report in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses.

Businesses in the study include hotels, restaurants, experiences, tours and attractions listed on TripAdvisor.

The results of the study reveal a US travel industry adapting to an increasingly mobile marketplace, focussed on online reputation management and concerned about choosing the right marketing vehicles to reach global travellers and diners, among other key trends.

US hoteliers, restaurateurs and experiences, tours and attractions operators are facing a vast mobile marketplace and their responses are telling: 87 percent of those surveyed said that having a mobile enabled website/app is important, while 71 percent said that taking bookings online is important.