Throughout the year, the Hotelbeds wholesale business has increased the number of hotel room nights sold in the North American market, comprised of the US and Canada, by almost 25 percent on a year-on-year basis.
Since the acquisition of the Tourico Holidays and GTA bedbank brands in 2017 by Hotelbeds, the North American source market has emerged as the second largest for the company worldwide.
This strong growth and the number two source market status has been achieved by focusing on two core factors that differentiates the Hotelbeds offering. Firstly, Hotelbeds’ commitment to driving mutual incremental sales growth and boosting margins for partners by offering the most attractive and unique hotel content at the best possible prices; and secondly by providing partners with cost effective and cutting edge, revenue generating technology such as APItude, the Hotelbeds API that offers faster response times to drive conversions.
The Hotelbeds wholesale business line works with tour operators, airlines, points redemption programmes, loyalty schemes, MICE operators, and online travel agencies to provide them with accommodation and ancillary solutions via API connectivity.
Hotelbeds will also acquire HolidayTaxis Group, a leading provider of high quality, cost-effective transfer and wider mobility solutions. The acquisition emphasises the company’s commitment to growing its ancillary offering for its Beyond the Bed business line, the area of Hotelbeds that includes the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance, and specialist tours.
In October, the company announced the consolidation of all wholesale brands, GTA, Tourico, and Hotelbeds under the Hotelbeds name, ultimately phasing out the Tourico Holidays and GTA brands. Moreover, Hotelbeds Group and its commercial wholesale brand will both simply go by the name of ‘Hotelbeds’.