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Flying Club will continue to be owned and managed by Virgin Atlantic as its frequent flyer programme Flying Club will continue to be owned and managed by Virgin Atlantic as its frequent flyer programme

Virgin Group to Launch New Virgin Loyalty Programme

Virgin Group and Virgin Atlantic are planning to launch a new Virgin-wide loyalty programme, with unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies.

This new loyalty programme will offer members the chance to earn and spend miles, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services.

A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage this Virgin loyalty programme. Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into the group-wide loyalty programme. VGLC is set to launch in 2019 and will be owned by Virgin Group and Delta Air Lines.