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Sarah Murphy Sarah Murphy

United Airlines Promoted Sarah Murphy

United Airlines (United) named Sarah Murphy senior vice president of United Express, where she will oversee the carrier's extensive regional network, product, customer service, operations and strategy.

Murphy most recently served as United's vice president of global operations strategy, planning and design, where her responsibilities included leading all customer-facing operations strategy and planning to help the airline's employees deliver better reliability and service. Murphy will report to chief operations officer, Greg Hart.

Murphy was instrumental in launching United's core4 service model founded on four standards – safe, caring, dependable and efficient. The airline began core4 training with its customer-facing employees and eventually rolled out the training to all 93,000 United employees.

Previously, Murphy served as United's vice president of financial planning and analysis, overseeing the airline's operating and capital budgets. Murphy also served as United's managing director of financial and capital planning and leading investor relations.
Prior to joining United in 2006, Murphy worked at Merrill Lynch in its investment banking division.