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Pure Michigan’s Dark Sky Campaign Pure Michigan’s Dark Sky Campaign

Pure Michigan’s Dark Sky Campaign Unveils Celestial Skyscapes

As the sun goes down and the day ends, a luminous view is presented to the traveller who ventures out after dark. Michigan skies are home to one of the greatest star shows in the US, and the new Pure Michigan commercial Dark Sky offers viewers a glimpse into these stunning celestial displays.

The spot debuted April 05 and will continue to appear in cinemas and on national cable channels across the Midwest through mid-May.

Dark Sky is reinforcing the state of Michigan as a premier travel destination, even after dark.

Aimed at elevating awareness of Michigan as a destination for stargazing and viewing of celestial events such as the Northern Lights, the new commercial reaches both young adventurer travellers and families, inspiring them to seek yet another dimension of Michigan’s natural beauty of the night sky.

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