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Expedia Study: Experiences Win Over Products

A recent study by explored consumer behaviour and travel preferences of American adults from Generation Z, ages 18-22, to Baby Boomers, ages 55-65, revealing that people are shifting away from a society of stuff, to a society of experiences.

Social media is influencing consumer purchasing decisions, with 36 percent of Generation Z saying they have chosen a travel destination because they saw it on social media.

74 percent of all US respondents said they would prioritise spending spare change on experiences rather than products, with 65 percent disclosing that they are currently saving money to spend on travel.

"Insights into younger generation’s preferences are as good as a crystal ball, and currently their trends are pointing towards a great future for the travel space," said Sarah Gavin, vice president, Expedia.