Florida welcomed its highest number of visitors with 116.5 million tourists, according to VISIT FLORIDA. This represents a 3.6 percent increase over the 112.4 million visitors year-on-year. This number breaks down to 102.3 million domestic visitors, 10.7 million overseas visitors and 3.5 million Canadian visitors coming to the state. In 2017, the total enplanement at Florida’s 18 major airports increased by 4.1 percent year-on-year, which saw 87.2 million passengers.
Significantly, the number of hotel rooms sold throughout the state during 2017 grew by 4.6 percent compared to the fourth quarter year-on-year. During the same period, Florida’s average daily room rate (ADR) increased by 2.6 percent and occupancy by 3.2 percent.
The tourism record accomplishments are said to be because of the state’s constant marketing strategies which inform travellers that Florida is open for visitors following Hurricane Irma.