In 2017, 72 million visitors travelled to Orlando, an increase of more than five percent over 2016, once again making it the US’ most-visited destination.
Visit Orlando shared the number at a special gathering of more than 1,000 tourism and community leaders.
“Our record-breaking year was achieved despite international headwinds and the statewide effects of Hurricane Irma,” said George Aguel, CEO, Visit Orlando. “In 2017, our destination launched new consumer experiences on a significant scale and our marketing efforts leveraged increasing consumer confidence in the US. We also continued our focus on communicating the unique emotional connection visitors have with Orlando.”
Orlando reached a host of new milestones in 2017 including a record number of US visitors, record convention attendance with Orange County Convention Center welcoming an unprecedented 1.53 million attendees, and record airline arrivals.