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The Great American West states are home to numerous national parks, monuments and memorials The Great American West states are home to numerous national parks, monuments and memorials

The Great American West Brand Launched

The state tourism departments of Idaho, Montana, North Dakota, South Dakota and Wyoming launched their new regional cooperative name and brand identity in the international marketplace as The Great American West.

Since forming the multi-state cooperative in the early 1990s, the regional destination has appealed to the international traveller for over 27 years under the former brand, The Real America, capitalising on their vast unspoiled landscapes, abounding wildlife, western heritage and inspiring national icons.

The new name, brand and logo reflect the regional cooperative’s broader commitment to marketing internationally as a top US travel destination.

“The Great American West brand will better identify our region geographically and further our efforts to showcase the rich history and authentic experiences that set our states apart,” said, Sara Otte Coleman, director, North Dakota Tourism.

Over the last four years, the regional cooperative has been working to conduct in-depth research within the international marketplace to identify a brand that better connects the region to these natural wonders.