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TravelClick offers innovative, cloud-based and data-driven solutions for hotels across 176 countries TravelClick offers innovative, cloud-based and data-driven solutions for hotels across 176 countries

TravelClick Acquires Digital Alchemy CRM

TravelClick, a global provider of data and revenue-generating solutions for hoteliers, announced that it has purchased Dallas-based Digital Alchemy, a customer relationship management (CRM) for hotels and spas around the world.

Greg Sheppard, senior vice president, business intelligence and guest management solutions, TravelClick, noted, “Our combined offering broadens TravelClick’s position in one of the industry’s fastest-growing segments and allows us to more effectively serve hoteliers as they look to optimise how they market and sell to their customers.”

Sheppard explained that the addition of Digital Alchemy to TravelClick’s Guest Management Solutions adds even more strength and focus to a rapidly expanding business.

TravelClick’s overarching strategy is to offer best-in-class products that allow all hoteliers, large and small, to maximise revenue.

“The acquisition helps us continue to drive innovation in the hotel CRM space. This is all about offering our customers the most robust solutions that provide the deepest value,” added Sheppard.