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Road trips remain a top motivator for travel in New Mexico with 19 percent of survey respondents citing touring as the main purpose of their overnight trip Road trips remain a top motivator for travel in New Mexico with 19 percent of survey respondents citing touring as the main purpose of their overnight trip

New Mexico Celebrates More Record-Breaking Tourism Growth

Susana Martinez, governor, New Mexico, the US, recently announced 35.4 million trips were taken in New Mexico in 2017, breaking the record set in 2016 of 34.4 million by one million visits.

This growth also marks a rise of 5.6 million trips over 2010, a 19 percent increase since Martinez took office in 2011, and the sixth straight year New Mexico has shattered its record.

Nearly 23 million of the 35.4 million trips taken in New Mexico in 2017 originated outside of the state of New Mexico.

This represents 65 percent of all trips, up from 55 percent in 2010. New Mexicans also travelled more in 2017, with the highest number of both overnight and day trips originating within the state since 2011.