By browsing on our website, you are agreeing to our cookies policy.

 
 
Released at Impact Travel Immersion, the study was written in partnership with Mandala Research and Community by Design Released at Impact Travel Immersion, the study was written in partnership with Mandala Research and Community by Design

Impact Travel Alliance: Bringing Sustainable Tourism to the Masses

Impact Travel Alliance’s freshly published thought-leadership study, Bringing Sustainable Tourism to the Masses, contains optimistic news and a strong framework to accomplish the much-needed work ahead to integrate sustainability into all types of travel.

“We are on the cusp of seeing the impact that sustainable travel can have on a much broader scale,” Kelley Louise, executive director, ITA, said, “Our biggest hurdle is in reaching beyond the niche that sustainability currently exists in within the travel industry and engaging the average traveller.”

Impact Travel Alliance aims to empower all sides of the travel industry in its goal to mainstream sustainable tourism. The non-profit developed three core principles, each of which has its own set of actionable ideas, in an effort to outline steps toward making attainable progress.