Phocuswright surveyed nearly 4,000 leisure travellers for its recent U.S. Consumer Travel 2018: Shopping and Booking report and found three shifts in the way they are shopping and booking travel.
The shifts begin with the shrinking gap between shopping via computer and mobile. Specifically, over 40 percent of travellers used smart phones (websites and apps) to shop, up from 28 percent in 2016.
The second shift sees increased confidence in online booking. Although OTAs and suppliers, the two primary online channels, have long battled one another for travel bookings, in 2017, metasearch was the real winner.
The third shift sees price exceeding loyalty since better prices was cited as the top reason travellers book online.