Through funding from the County of Hawaii's research and development department's tourism marketing programme, the Pono Pledge initiative hopes to build awareness to help protect and preserve the island's natural resources and wildlife.
"The island of Hawaii is one of the most geographically diverse and awe-inspiring places on the planet, and it is our kuleana (responsibility) as an island community to encourage pono practices so that it remains that way for future generations," said Ross Birch, executive director, IHVB. "By committing to this pledge, residents and visitors are acknowledging their responsibility to have respect for place - no matter where you are."
IHVB and the County of Hawaii are looking to make an immediate impact with the launch of the Pono Pledge by educating residents and visitors on important topics, such as enjoying the island safely, respecting wildlife, observing no trespassing signs, properly preparing for weather and ocean conditions, and being mindful about protecting the island's fragile environment.
The goal is to have 10,000 residents and visitors commit to and sign the Pono Pledge on a newly created website.