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Claudia Vecchio has assumed the position of CEO of Sonoma County Tourism.

Vecchio has many years of experience in the industry, including multiple leadership roles in tourism organisations, serving as the State Tourism director at the Ohio Department of Development, Division of Travel and Tourism, and senior vice president overseeing the tourism group at Edelman PR in Chicago.

In her new role, Vecchio will try to drive Sonoma County Tourism into record-breaking years, with out-of-the-box ideas and by sharing the message that wine country is open for business and ready to deliver the world-class experience that is expected.