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Watson Li has been named the regional director of the convention development at NYC & Company, of the team for the International MICE of Asia Pacific, Africa and Middle East regions.

Li joins NYC & Company with almost 10 years of sales experience with Starwood Hotels & Resorts. He previously served as account director for the New York Metro Market. Prior to that position, he worked in sales roles at The Westin New York Times Square, in Starwood’s global sales office in Guangzhou, China, and at The Ritz-Carlton, Guangzhou.

In his new role, he will drive meetings, incentive, conventions and exhibitions business to New York’s five boroughs from these key markets.