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Shaquille O’Neal Shaquille O’Neal

Shaquille O’Neal

Shaquille O’Neal has joined Carnival Cruise Line as their newly appointed CFO. In this case, CFO stands for chief fun officer.

O’Neal is an NBA Hall of Famer and TNT commentator. He will now personify the cruise line’s newest brand campaign, Choose Fun.

As the newly appointed CFO, O’Neal has partnered with the cruise line to lend his fun, larger-than-life personality and playful spirit to inspire America to choose fun with Carnival when planning their next vacation, and in their everyday lives.

O’Neal’s role will be brought to life via engaging video content, social media and experiential activations.