Fletcher comes to Choice Hotels from the Avis Budget Group, where he most recently served as vice president of commercial sales, North America.
During his previous role, Fletcher successfully implemented business-wide strategies to improve profitability and spur continuous growth.
Previously, he held key leadership sales positions at Daylight Transport and DHL Express.
For Choice Hotels International, Fletcher will lead the company’s corporate, travel agency and group sales strategy to support the continued growth of business travel.
He will oversee the team responsible for maintaining relationships with key corporate clients, working with Fortune 500 companies and large, global travel agencies.