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Ken Tate has been promoted to executive vice president and chief commercial officer of Carnival Cruise Line, with immediate effect.

Prior to joining Carnival, Tate worked with Boston Consulting Group on various pricing and revenue management initiatives.

He joined Carnival Cruise Line as vice president of revenue management in 2012, and in 2015, became senior vice president of revenue management.

In his new role, Tate is responsible for revenue management and ship deployment, as well as trade and direct sales channels, including the customer contact centre. He will report to Christine Duffy, president, Carnival Cruise Line.