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Steven Greenway has been appointed president at Canada’s first ultra-low-cost carrier Swoop, effective since March 05.

Greenway joins Swoop with more than 20 years of airline, loyalty and advisory experience, including at HK Express’ reward-U and Zuji, with an emphasis on low-cost carriers.

Most recently a founding member and chief commercial officer at Singapore Airlines' mid-to-long-haul low-cost airline, Scoot, Greenway will be reporting to Gregg Saretsky, CEO, WestJet Group. He will have end-to-end accountability for all Swoop’s strategic aspects.

These include short- and long-term planning, branding, pricing, product development, and operationalisation.