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Goshow will lead the company’s global marketing strategy Goshow will lead the company’s global marketing strategy

Kristie Goshow

Kristie Goshow has been named chief marketing officer at Preferred Hotels & Resorts. Goshow has led teams across the airline, hospitality, and travel technology industries for companies such as Sabre Hospitality and Jumeirah.

Most recently, Goshow was senior vice president, commercial at Viceroy Hotel Group, where she was responsible for managing the company’s brand marketing, digital, distribution, international sales, and technology strategies.

In her new role, Goshow will lead the company’s global marketing strategy and will be responsible for driving revenue, brand awareness, and engagement through the I Prefer hotel rewards programme, all brand, regional, and cooperative marketing efforts, and e-commerce and digital marketing initiatives.