In her most recent role as vice president, shopper marketing at PepsiCo, Anderson led the cross-divisional marketing team for the company’s three divisions — Frito-Lay, Pepsi Beverages and Quaker. She also held
positions leading teams focussed on building marketing strategies, brand visioning and positioning as consumer needs evolved.
In her new role, Anderson will lead American Airline's global marketing efforts, including development and implementation of brand and marketing strategies across the entire travel journey.
She will report to Kurt Stache, senior vice president, marketing, loyalty and sales.