He has been part of Choice’s franchise services team since 2005, most recently serving as vice president of franchise services. During his tenure, he led the company’s domestic franchise onboarding and field-based property performance teams as well as brand standards and compliance organisation.
In addition, Thiergart facilitated the creation of the company’s award-winning franchisee training platform, Choice University, and worked closely with Choice’s franchisee advisory councils.
In his new role, he will oversee Choice’s extended stay portfolio and operations, highlighted by the recently acquired WoodSpring Suites as well as MainStay Suites and Suburban Extended Stay.
John Bonds, senior vice president, enterprise operations and technology, Choice Hotels, commented, “Ralph is a compelling leader with extensive understanding of Choice’s owner base and industry operations. Coupled with his background in the extended stay segment, it makes him the ideal leader to successfully grow the WoodSpring Suites brand and expand Choice’s presence in the extended stay category.”