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Jim Browder has been named executive director of The Crystal Coast Tourism Development Authority (TDA) in North Carolina, the US.

Browder begins his new role on July 10, brigning with him a wealth of leadership, sales and marketing experience having served as director of sales and marketing for numerous brands such Hyatt Hotels & Resorts, Pratt Hotel Group, Benchmark Hospitality and Interstate Hotels & Resorts, among others.

In his new position, Browder will be responsible for prospecting new business, identifying emerging industry trends and opportunities, and working closely with Visit NC and Crystal Coast area industry partners.

Browder will set sales goals, maximise revenue and develop and implement a strategic sales plan that will collaboratively sell through property management businesses and increase occupancy for the destination.