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Doug Kuiper has been appointed senior vice president of marketing and communications for Michigan Economic Development Corporation (MEDC), as from July 02.

Kuiper arrives at MEDC from Ilitch Holdings, where he has served as vice president of corporate communications since 2014. During his tenure, he led strategic communications, marketing and community relations initiatives across the organisation.

Earlier, Kuiper was the vice president of marketing and communications at Compuware Corporation, where he directed what is described as one of the most successful direct business development campaigns in the company’s history.

In his new role, Kuiper will lead MEDC’s communication strategy and execution of marketing initiatives, including the state’s Pure Michigan tourism campaign and PlanetM mobility campaign, and serve as a key liaison to stakeholder groups and state and local partners.