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Jake Cefolia has been promoted to senior vice president of worldwide sales at United Airlines.

Cefolia has been with United since 2007, most recently serving as vice president, sales for the US. In this role, he oversaw sales for the US, Canada and Latin America as well as the global accounts division.

He has also served as vice president of Atlantic and Pacific Sales, as managing director, division, global accounts and as managing director, Pacific region, based in Hong Kong. Before joining United, he held various sales leadership roles at Northwest Airlines and British Airways.

The veteran sales leader will now be responsible for directing the efforts of a team of 725 sales professionals who manage sales programs, services, relationships and revenue with corporations, travel management companies and distributors around the world.

Cefolia reports to Scott Kirby, president, United.