In this role, Burke will lead the company’s area directors, a team of franchise operations business consultants, to drive system-wide hotel performance and owner satisfaction throughout the central US.
Burke joined Choice Hotels in 2013 as an area director and has since held roles of increasing responsibility. Most recently, she served as a regional area director, where she notably aided in the revision of Choice’s orientation and training platform geared towards new hotel owners and general managers, and in the creation of Choice’s pricing optimisation system.
Burke brings nearly 30 years of industry experience to her new role. Prior to joining Choice, she served as a regional director of operations for McKinley Inc. and oversaw operations in seven US cities as the vice president of mid-markets for BridgeStreet Worldwide. Earlier in her career, Burke held various leadership positions related to hotel operations and revenue management. Burke earned her bachelor’s degree in business administration from the University of Tennessee.