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Alex Pinelo has been named as director of sales, Latin America at AmaWaterways, a newly created position in the expanding sales team.

Effective immediately, Pinelo will be responsible for developing new Latin American markets, as well as expanding the company's existing relationships with the travel agent community throughout the region.

Hailed as a seasoned professional with more than 20 years of experience in the industry, Pinelo has held numerous senior leadership positions where he drove sales growth through national account management, as well as charters and incentive groups.

Prior to joining AmaWaterways, he served as vice president of key accounts for Norwegian Cruise Line in Miami.