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(Left - Right) Wang Lu, vice general manager, Sincere Holdings Group; Xu Feng, executive vice general manager, Sincere Holdings Group; Jerry Zhang, executive vice president, Sincere Holdings Group; Douglas Martell, CEO, ONYX Hospitality Group; Yuthachai Charanachitta, owner, ONYX Hospitality Group; and Tommy Lai, vice president, North Asia, ONYX Hospitality Group. (Left - Right) Wang Lu, vice general manager, Sincere Holdings Group; Xu Feng, executive vice general manager, Sincere Holdings Group; Jerry Zhang, executive vice president, Sincere Holdings Group; Douglas Martell, CEO, ONYX Hospitality Group; Yuthachai Charanachitta, owner, ONYX Hospitality Group; and Tommy Lai, vice president, North Asia, ONYX Hospitality Group.

ONYX and Sincere Forge Strategic Partnership

ONYX Hospitality Group and Sincere Holdings Group have announced the formation of a strategic partnership, aiming to boost the serviced apartments market across key Chinese cities.

Under this partnership, Sincere Holdings Group will receive exclusivity rights from ONYX Hospitality Group to develop and open Shama serviced apartments, including those bearing the Shama Luxe and Shama Hub sub-brand names, in 12 key cities across China, namely Shanghai, Shenzhen, Guangzhou, Beijing, Chengdu, Chongqing, Hangzhou, Nanjing, Suzhou, Tianjin, Wuxi and Xiamen.

The first two Shama serviced apartments to be developed as part of this partnership will be in Shanghai – Shama Hongqiao Shanghai in Minhang District and Shama Changfeng Shanghai in Putuo District. Both are slated to open this year.