The 10 hotels will span several different tiered cities and well-known destinations in Sichuan, Chongqing, Shaanxi, Yunnan, Gansu and Guizhou. Building on the momentum of its existing and successful multi-brand hotel portfolio in the area, IHG aims to further strengthen its leadership and tap into the large potential of this fast-growing market.
According to IHG, the western area of China is a worldwide attraction, boasting distinctive natural beauty and rich cultural heritage. Jolyon Bulley, CEO, IHG Greater China, commented, “IHG is a pioneer in exploring the hotel market in Western China. [The signing is] a strong demonstration of our confidence and commitment to the Chinese market.”
Catering for different needs and occasions, the 10 hotels are to sit under brands spanning upscale and midscale segments. These include well-established brands that have enjoyed a leading position in the Chinese market for many years, as well as recently introduced ones that perfectly reflect the latest market trends.