The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang.
Suthikiati Chirathivat, chairman of the board, Centara Hotels & Resorts, said, “This signing ceremony demonstrates our commitment to expansion in Asia as we continue to develop our portfolio internationally. With the expertise from a country leader in development like AIDC and Centara’s record of delivering and inspiring extraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos.”
These upcoming hotels will be operated under three distinct brands in the Centara Hotels & Resorts portfolio. In close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.