The theme of this year’s event, ‘Rolling Out A New Era’, provided an excellent opportunity for the company to update its Asian members on its exciting expansion plans and vision for the future.
This is especially important now, following Best Western Hotels & Resorts’ recent acquisition of WorldHotels Collection, which helped to boost the company’s portfolio to 17 brands, ranging from economy to luxury.
The 2019 Asia Members Meeting was hosted at Best Western Premier Sonasea Phu Quoc, the new upscale beachfront resort, recently.
A packed day of meetings, discussions and knowledge-sharing sessions included addresses by Ron Pohl, Best Western Hotels & Resorts’ chief operations officer, and Olivier Berrivin, managing director of international operations – Asia. Cyrill Czerwonka, regional director of business development – Asia, provided an update on the company’s regional growth.
The conference also featured updates on the group’s sales and marketing strategy, revenue management, quality assurance, Medallia guest satisfaction surveys, Best Western Rewards loyalty programme, and BW University online training.