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Shanghai Shanghai

First UrCove Hotel Bookable with

Hyatt Hotels Corporation recently announced that UrCove, a new hotel brand created under the joint venture of Hyatt and BTG Homeinns Hotels Group – one of China’s largest hospitality groups – has its first property available for reservations on

The brand, which will be largely based in China, will provide World of Hyatt members more unique stay options to choose from and more opportunities to earn and redeem points on hotel stays along with exclusive in-hotel benefits.

 The UrCove brand is specifically designed to meet Chinese travellers’ preferences and growing expectations for a seamless, comfortable and efficient travel experience in the upper-midscale market.

 UrCove hotels will welcome ‘Road Warriors’ comprised of aspiring and frequent business travelers seeking a cozy sanctuary to recharge while on the road.

 The first UrCove hotel, UrCove Shanghai Jing’an, located in the prime location of the Jing’an Temple shopping and business area in Shanghai, is expected to open on October 01 of this year and is currently accepting guest reservations via Hyatt channels as well as Homeinns channels.