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Ningaloo’s coast is regarded by many anglers as Australia's premier fishing destination Ningaloo’s coast is regarded by many anglers as Australia's premier fishing destination

US Trade Partners to Visit WA on Fishing FAM Trip

Tourism Western Australia (WA) is co-hosting a special interest trade visit based around fishing experiences with Tourism Australia.

Trade partners from the US are planned to visit Perth, the capital of WA, and World Heritage Site, Ningaloo, to familiarise themselves with fishing products and the broader destination offering, which is integral to itinerary development. From WA, the group is scheduled to travel to Adelaide, South Australia for the country’s largest annual travel and tourism business-to-business event, Australia Tourism Exchange, to conclude their familiarisation (FAM) trip.

Overall, the special interest trade visit aims to support Signature Experiences of Australia, a programme which packages and promotes the country’s tourism experiences within a variety of niche areas and special interest categories. Signature Experiences of Australia is designed to grow visitation and attract high value tourists who are willing to travel to Australia to follow their passions.